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Based on our
experience in managing large-scale change in various industries and
cultures, we have identified six principle reasons why long delays were
encountered and/or why changes were not effectively implemented.
Our Thoughtware section describes each of these six change management
challenges, as well as the methodologies we have used successfully to
overcome them.
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Given enough time and
money, you can get people to make the changes you have planned. The
question is what is the best way to focus your scarce resources to get
people’s support in order to realize the improvements in performance
you have planned to achieve? And just as important, how can this
support be obtained quickly, so you can beat your competitors to the
punch?
When you talk
privately with business executives about the massive investments they
have made in enterprise information systems, business process
re-engineering, supply chain management, and other large-scale change
initiatives, most will admit that the results obtained were positive
but fell short what was planned. Are change initiatives really so
difficult to implement?
The answer is both
"yes" and "no." Managing change is difficult and we are not here to
announce a break through idea that can produce fast and effective
change all by itself. Based on our experience in helping clients manage large-scale
change in different industries and cultures, we have however,
identified six "key" change management methodologies or approaches to
solve six troubling problems that can make change slow and/or
ineffective. These six keys represent methodologies are not so
complex in construct and most importantly - they work!
The first key,
BUSINESS CASE,
involves conducting an economic analysis of the expected benefits and
costs associated with the proposed change initiatives. The purpose of
this analysis is to be sure the change journey is worth taking and to
accurately prioritize change initiatives. From
a change management perspective, perhaps the most important part of
the business case is a sensitivity analysis based on different
assumptions about the time required to implement the change
initiatives and the degree cooperation obtained from those whose jobs
are affected by the planned changes. In this manner the incremental
benefits of a comprehensive change management program can be weighed
against their costs to derive an appropriate budget. Without this
kind of analysis, it is often difficult to obtain the level of funding
required for change management activities that will produce a fast and
effective implementation.
Some degree of initial
resistance to planned change initiatives can be expected. The second
key describes an approach we have used successfully to overcome the
initial
RESISTANCE
to change. Resistance to change is not most strongly expressed when
the proposed changes are initially unveiled because there is
widespread denial that changes will be pushed through. After denial
and
anger. depression will likely follow. This is the critical period which
must be made as brief as possible to allow the targets of change to at
least conditionally accept the changes and begin testing the role they
are being asked to play.
The third key relates
to ensuring that change targets possess the
COMPETENCIES
they will require to perform as planned. Nothing can de-motivate a
worker faster than to ask him/her to perform at a level, for which,
they lack the necessary competencies that enable performance. Our third key will show you how
to address this issue.
Change sponsors have
the power to push change as a result of their control over
consequences. Change agents possess the skills and ability to
influence the targets of change. The fourth key describes how we
LINK
the efforts of change sponsors and agents in a dynamic process that
keeps the momentum of change moving in the right direction.
Lack of sustained
sponsorship is one of the most frequently observed reasons why change
initiatives fail to reach their potential. Sponsors are typically
easy to get on board, but difficult to keep - in terms of maintaining
their active and enthusiastic support. The fifth change management
key is about sustaining the active support of
SPONSORS.
The targets of change
don't often simply refuse to accept change. Once they are past the
"valley of despair" and begin testing a certain level of acceptance,
resistance takes the form of half-hearted effort. Our sixth and final
key outlines our approach to maximizing discretionary
EFFORT.
Just click the
buttons below to see more details about our six change management
keys.
If questions about our methodology remain, please send us an E-Mail.
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Thoughtware:
the Six Keys
to Change Management

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