Change 360 eBooks and Consulting

 

 

Free
e-Books

We have released two e-books for sale at eBookoMatic, our retail e-book partner.  Our first e-book, Change Navigation: Managing Transformational Change, was released in September 2003  This ebook was preceded by a condensed, free version that can still be obtained through this website.

The free, condensed version of our first e-book is now available: The Six Keys to Change Management Success.  This way, you can check out the free e-book before you decide to buy. 

 Simply send me an e-mail requesting The Six Keys to Change Management Success and we will send the ebook to you FREE.  Just click on the e-book cover below to request your free ebook.

 

In October, we released Breakthrough Performance Management.


 

 

 
This Thoughware link connects to our section detailing the six keys to change management success. Follow this link to our Home Page. This Consulting link takes you to that section of our website that describes our consulting practice. Click here to send an email to Phillip Ash at Change360.com

Follow this link to view the resumes of some our consultants and authors.

 

Three New e-Books

I've written our book about managing change with my good friend and colleague David Cheatham. It has the working title: Change Navigation: Managing Transformational Change. Together, David and I have almost forty years of experience managing change and human performance.  We've analyzed and distilled our project files, notes, and research collected over the years to identify the " big ideas" that have worked for us.

Managing change and human performance, better and faster than your competitors - that's a source of sustainable competitive advantage.  This is what we believe is the third major theme of strategic thinking, the scope of our consulting work, and the focus of our new book. 

We feel there is a growing need for companies to develop a change management competence in their organizations, but there's a "gap" between books that are too academic and those that provide little more than broad prescriptions and entertaining anecdotes.  Our book is designed to create change management and performance management competencies that enable action.  It's our intention to teach and have an impact on organizational performance.  We are not writing our book as a text for academics, but it is grounded in relevant research literature. Our book provides practical guidelines for managing change that produces fast and effective results that increase performance. 

Too many change initiatives just make organizations different - not really much better.  Our book views change as means to an end and change management as a means to improve organizational performance.

Change Management and Strategy

We believe there have been three major themes in strategic thinking since WWII.  After the war there was a huge gap between the supply and demand of goods and services.  The basic business strategy during this time was based on the idea of economies of scale and learning curves.  The big idea was to rapidly increase the size of your operations and learn quickly about reducing the cost of meeting your customers' needs.  As a result, average unit costs would decline, you could reduce your price points, and expand market share while maintaining profit margins.  This basic strategy worked well into the 1960's, but by then world supply had caught up with demand.

Increased global competition in the 1970's and 1980's produced a shift toward a strategy based on market segmentation and product differentiation.  Variations on the basic strategy remain in part today, but another strategy shift began in the 1990's.

The development of information technology and communication systems have created a pace of change that is truly overwhelming.  There are so many new business models and strategies being disclosed continuously, we believe the new shift in strategic thinking is not so much about a new dominant strategy, but about the speed with which strategic change can be effectively implemented. 
 
It’s no longer about who has a great new idea first.  Now it’s about who can implement that great idea first, then keep implementing refinements and improvements faster than the competition.  Today’s information and communication systems make it almost impossible to keep new business models and strategies a competitive advantage for long.   Access to break-through ideas is not the challenge it once was.  Companies are not being out-thought, they’re being out-implemented.

The Focus of Our Change Management eBook

Human Performance is comprised of competencies and discretionary effort.  Our book and our consulting practice is about how to improve business results through Human Performance.  Our Six Change Management Keys book focuses on creating the potential to perform (through communication and competency development), then realizing as much of workers' discretionary effort as possible (through an Applied Behavioral Analysis approach to performance management).  The core competency organizations need to develop is the ability to do this fast and effectively.  Manage change and human performance, better and faster than your competitors - that's a source of sustainable competitive advantage.  This is what we believe is the third major theme of strategic thinking, the scope of our consulting work, and the focus of our new book.

In our book, Change Navigation: Managing Transformational Change, we provide guidelines on how to select and develop change agents and change sponsors.  Through models and case studies, we describe how to estimate the numbers of change agents and sponsors that will be needed and how to deploy them.  We describe communication strategies and processes to overcome initial resistance to change and refocus the attention of change targets on the "To Be" rather than the "As Is."  Repeating the same messages over and over is not how the sponsors of change can best respond to resistance.  We describe how to maximize the persuasiveness of the communication process through systematic adjustments recommended by change agents and delivered by change sponsors.

Our book devotes several chapters to managing performance.  The bedrock principles guiding our recommendations on performance management is Applied Behavioral Analysis.   Our discussion of the theories associated with Applied Behavior Analysis is, however, on a "need to know" basis.  In other words, we discuss these theories only in sufficient depth to allow you to apply them effectively.  Again, our focus is on practitioners - not scholars. 

Our recommendations about competency-based HR programs represent an excellent way of refocusing human resource programs that have become largely administrative in nature.  Many of today's HR organizations add little value to the company's they serve, and are often an impediment to fast and effective change.  Our book also describes how to structure and staff a change/performance management organization. 

We describe easy to use models for managers and supervisors who must address performance problems. At the other end of the spectrum, we offer a blueprint to guide the development of a performance management infrastructure.  Many change initiatives fail to achieve their potential because performance management systems were not sufficiently integrated with change management efforts to maximize discretionary effort.  We make specific recommendations to effectively link change and performance management.

Our book can help make change work for you - not against you.  We want to help you to think new...act fast...achieve more.  To buy Change Navigation, just click on the e-book cover on the right.

Performance Management

In my 20+ years as a management consultant, I have learned that there is perhaps no part of a manager’s job more despised than evaluating employees.  It’s true from the employees’ perspective as well.  Most people want accurate, meaningful feedback about their performance – but being classified as “Outstanding,”  “Superior,” “Needs Improvement,” “Unsatisfactory,” or some other ambiguous term is another matter entirely.  Over the years it seems that classifying employees with descriptive terminology has become the focal point of most performance management programs.  We believe this is unfortunate, unnecessary, and ill-advised.

In the approach  we describe in Breakthrough Performance Management we do not focus on evaluating employees – although it does include an evaluation component.  Evaluating employees is minimized in our approach along with the time-consuming process of documenting what person did what and how this results in some kind of “rating.”  The focus of our approach to performance management is improving organizational performance – not classifying and putting labels on employees.

The primary objective of our Breakthrough Performance Management methodology is to improve organizational results through human performance.  There are three critical elements that distinguish our approach from other performance management programs with which you might be familiar. 

First, in Breakthrough Performance Management we begin with the process of deriving performance objectives directly from the organization’s strategic intent using a PC-based, Group Decision Support System.  Developing a prioritized list of performance objectives requires many decisions from many senior executives.  We have found a tool called the Analytic Hierarchy Process that makes the kind of group decision making we need, fast and effective. 

Second, we have incorporated a competency modeling process into our methodology.  Employees cannot produce breakthrough results unless they possess the right competencies.  With competencies representing the potential to perform, we must have a way of producing the discretionary effort required to translate potential into breakthrough performance. 

Third, we include a behavior management program based on the principles of Applied Behavior Analysis.  Behavior shaping involves applying modest amounts of positive reinforcement to the pinpointed behaviors that will drive performance higher and higher.  Numerous applications of positive reinforcement focused on small improvements can produce much more dramatic results than setting stretch goals and waiting for something extraordinary to occur before rewards are earned.

To purchase Breakthrough Performance Management, click on the e-book cover on the right,

 

 

 

 

Would you like to publish an e-book   about change management, performance management, or a related topic?  Send     us an email - maybe   
we can help you.

  change management book

 

 

 

 

 

 

 

 

 

 

  

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

      

 

  

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

     

 
 
  Follow this link to our Home Page. Click here to send an email to Phillip Ash at Change360.com